Transforming Lives Through Fitness and Determination: Alice Veglio’s Vision
Most Renowned Fitness Woman of the Year, 2025
Alice Veglio is an internationally recognized personal trainer and women’s empowerment advocate, who has made an impact not just in Italy, but globally. Over the years, she has gained immense fame for her successful modeling career, walking the runways at top fashion shows, and appearing in prestigious campaigns across major locations like Paris, Dubai, Rome, the Maldives, and Qatar. Her presence on television in Italy is also significant, having hosted important national events and appeared in renowned fashion weeks and music videos for popular artists like The Kolors and Shade in 2018. At CIO CARE, are honoured to feature Alice Veglio as the Most Renowned Fitness Woman of the Year, 2025
Alice’s modeling career began at a young age, with her first exposure to the fashion world through kid’s brand campaigns. By the age of 15, she made her debut on the runway during a Vogue fashion show. Over the years, Alice built an impressive resume, which includes roles as the poster girl for iconic brands like Juventus and Moto GP. In 2014, she reached the finals of the Miss Italy competition and went on to achieve significant success in other beauty pageants. Notably, she secured second place in Miss International Model in 2016 and Miss Europe in 2017, the same year she was crowned Miss Earth Italy Air. In 2023, Alice achieved the prestigious title of “Miss Multiverse 2023” at the Miss Multiverse World Finals, a competition that celebrates women excelling in beauty, intelligence, fitness, and entrepreneurship. Throughout her career, Alice has been a major influencer, gaining over 500,000 followers on social media after starting her journey as a blogger and influencer in 2016.
“I believe that the only limit for a woman as a leader are the limits imposed by the environment around us.”
Alongside her modeling and influencer work, Alice Veglio has excelled academically, obtaining a double degree in Italian-French studies, along with degrees in holistic health sciences (where she graduated at the top of her class) and economics and business management. Alice’s commitment to health and wellness is further highlighted by her extensive certifications, which include personal trainer qualifications, a degree in nutrition science from Stanford University, and international life coach certification. Alice’s expertise in these fields also led her to internships with prominent organizations like the United Nations and Dubai government offices, where she worked in sustainability and health projects.
Alice’s passion for fitness and wellness grew from her own personal health journey. Diagnosed with a serious spinal condition at the age of 13, Alice was told she would never be able to engage in physical activity again. This diagnosis could have led to a lifetime of immobility, but with the help of dedicated professionals, Alice avoided surgery and began a path of rehabilitation that allowed her to regain mobility. Alice’s journey not only healed her physically but ignited a desire to empower others, particularly women, to overcome their own challenges. This passion led to the creation of her fitness program, Bright & Fit, which she launched in 2018. The program is an innovative, holistic fitness plan that empowers women to transform both physically and mentally. Bright & Fit reached over 30,000 members worldwide in its first year alone, and today it continues to provide fitness routines, mindset exercises, and nutritional advice to help women feel confident and strong.
Bright & Fit is more than just a fitness program. It is a complete approach to wellness, blending physical exercise with mental empowerment. Alice’s mission is to guide women towards a healthier, more fulfilled life, free from limitations, whether they are new to fitness or experienced athletes. The program’s flexibility makes it accessible to all women, whether they have just a few minutes a day to dedicate to fitness or are looking for more extensive routines. Through the Bright & Fit app, available on both Apple and Android, women can access the tools they need to stay fit and achieve their goals with ease. Alice’s educational background and experience in holistic health led her to expand Bright & Fit further. She founded the Brighter Me Academy in 2023, an online coaching platform that empowers women to overcome limiting beliefs and achieve their best selves in every area of life. The academy offers life coaching tools that help women boost their self-esteem and tackle personal challenges.
Beyond her work with Bright & Fit, Alice has also become a recognized motivational speaker at women empowerment events worldwide. She has inspired countless individuals with her journey of overcoming adversity and transforming her health and body. In her role as a speaker, Alice is helping other women break through their own barriers and unlock their potential. Alice’s work has garnered significant media attention, with coverage from major outlets like Forbes Italia, Yahoo Finance, and Thrive Global, among others.
“Success for me is to help as many women as possible believe in themselves and acquire the tools to live life fully and with satisfaction.”
Alice’s influence is also reflected in the numerous awards and recognitions she has received. In December 2022, Alice was honored with the Healthcare Leadership Award at the Health 2.0 event in Dubai. She also won the Visionaries Award in 2023, recognizing her excellence and leadership in the field of health and wellness. Furthermore, her impact on the global fitness and women’s empowerment scene was highlighted when she was invited to speak at WomenXImpact, one of the most influential international events focused on entrepreneurship and women’s empowerment.
Alice’s professional success as a trainer, influencer, and entrepreneur is complemented by her personal dedication to fitness and wellness. She is an active participant in international fitness and running events, where she has reached the podium on 15 occasions in just the past 8 months. Alice continues to innovate in the fitness industry, and her achievements inspire other women to pursue their dreams and reach their full potential. Through the growth of Bright & Fit, Alice Veglio is not only changing lives through fitness but is also leading a global movement of women who are redefining what it means to be healthy, strong, and empowered. Her commitment to helping women achieve the best version of themselves has earned her admiration from all corners of the globe, and she continues to be a source of inspiration for women who are looking to improve their health, boost their confidence, and live a more fulfilling life.
As she continues to grow her global brand, Alice’s focus remains on helping women break free from the limitations they place on themselves and empowering them to become the best versions of themselves. Alice Veglio’s journey from a young girl faced with a serious health diagnosis to a successful entrepreneur, international model, and motivational speaker is a testament to her strength, resilience, and unwavering belief in the power of transformation. Through her work, Alice continues to inspire millions to live healthier, more empowered lives.
Alice Veglio’s personal and professional journey continues to inspire and empower women worldwide. From the very beginning of her career, Alice has sought to make a tangible difference in the lives of women, regardless of their physical, social, or geographical circumstances. Her greatest ambition is to help people live better lives, overcome self-imposed limits, and realize that anything is possible. This vision has always been at the heart of everything she does, shaping every initiative and innovation within her company. In June 2021, Alice launched Bright & Fit Cares, a charitable initiative aimed at supporting women facing physical or social challenges. The first project of this charity focused on supporting ANDOS, one of Italy’s most important breast cancer prevention and treatment organizations. Alice’s desire to make a meaningful difference drives her to create both physical and social change, proving that wellness and empowerment are not just limited to those who are already in ideal circumstances but can extend to all women, no matter their background or obstacles.
“What has been a great difficulty in recent months has in fact now been converted into my greatest strength and belief that nothing can stop a positive and determined mind.”
Alice’s drive to push boundaries in the fitness industry stems from two main sources: her own personal story and the feedback she receives from her first users. From a young age, Alice was told she would never be able to engage in physical activity due to a severe spinal condition. However, she defied those odds, and now, as an entrepreneur and endurance athlete, she demonstrates every day that limits are made to be overcome. Her transformation from someone destined for immobility to a successful athlete and coach is a living testament to the power of determination and resilience. Alice has used her own experience as motivation to help others, particularly women, realize that their own limits can be surpassed.
Alongside her personal story, the results Alice’s students achieve through the Bright & Fit program are another driving force behind her innovation. Seeing women not only transform their bodies but also their lives is the greatest reward Alice could ask for. The sense of fulfillment that comes from knowing that her work has had a real impact on women and their families motivates her to keep pushing forward. Despite encountering setbacks, such as battling a heart condition caused by a viral infection in the middle of her Ironman 70.3 training, Alice’s strength and positivity led her to a full recovery. Her experience with viral pericarditis forced her to confront the fears and challenges from her past but, after six months of recovery, Alice came back stronger than ever, using the very methods she developed in Bright & Fit to heal her body. This experience reinforced her belief that a positive and determined mind is capable of overcoming even the most difficult obstacles. It is a message she now shares with the women who follow her, showing them that even in the face of adversity, it is possible to rise stronger.
The company itself has grown at an incredible pace, evolving every day to maintain high standards of quality, technology, and efficiency. What began with just three people, 10 users, and a simple website has transformed into a thriving business. Bright & Fit now boasts a team of more than 25 people and over 60,000 active users. With an increase in turnover of 200% each year, the company’s growth has been exponential. The COVID-19 pandemic was a turning point, forcing the team to expand and invest in new technologies. Alice and her team have worked tirelessly to ensure that Bright & Fit delivers the highest quality content and utilizes cutting-edge tools, including the introduction of AI technology into their app in July. This innovation aims to enhance the user experience, providing even more ways for women to stay fit, healthy, and motivated.
For Alice, learning and growth are lifelong pursuits. Every day, she dedicates at least two hours to studying and experimenting with new techniques. She continuously seeks to acquire knowledge from the best experts in the medical and fitness fields, ensuring that she remains at the forefront of wellness innovation. Alice’s own participation in international endurance events and the podiums she has conquered with the Bright & Fit method are a testament to the effectiveness of her approach. She puts herself through the same training and challenges as the women she coaches, ensuring that she understands their journey firsthand.
“My transformation gives me the strength and the desire to share all this with others and allow as many women as possible to transform into the best version of themselves.”
One of the key metrics Alice uses to measure the success of Bright & Fit is customer satisfaction. With a 98% customer satisfaction rate, Alice and her team know that they are making a significant impact. The number of registered users has consistently risen since the company’s inception, and in December 2021, Bright & Fit reached over 35,000 registered users. The growing social communities around the program reflect the increasing demand for Alice’s method, and the feedback from users continues to be overwhelmingly positive.
Time management has always been a crucial aspect of Alice’s life. During her university years, she balanced attending two universities while also working, which taught her the importance of managing time effectively. Now, as a busy entrepreneur, athlete, wife, coach, and mentor, Alice must balance many roles, and she does so with grace and efficiency. Preparing for the Ironman 70.3 event requires 15 hours of training per week, yet Alice also dedicates at least nine hours a day to running her company, Bright & Fit. Despite the packed schedule, Alice ensures she also finds time for family and friends. She believes that the key to success in managing time lies in organization and quality sleep. For Alice, it’s not about how many hours of sleep you get but how well you sleep. She has practiced meditation since the age of 16 to ensure that her sleep is regenerating and restorative, and she firmly believes in the power of a morning routine. The first two hours after waking up are reserved for the most important tasks, setting the tone for a productive and successful day.
For Alice, success is defined by her ability to make a difference in the world, to improve the quality of life for others, and to show through her own journey that there are no limits to what a woman can achieve. Success means empowering women to believe in themselves and equipping them with the tools to live fully and with purpose. Alice is committed to helping women become the best versions of themselves, both through her fitness programs and through her work as an entrepreneur, coach, and speaker. Success is not just about achieving personal goals but also about making a lasting impact on the lives of others.
Customer service is another area where Alice and her team strive for excellence. They believe in providing prompt, informed, and always available support to their users. Bright & Fit’s customer service goes beyond just solving technical issues; it also provides emotional support and motivation to women on their transformation journey. Through various communication channels, such as WhatsApp, Zoom calls, email, and social media, Alice’s team is always there to guide, support, and motivate users. The interactive nature of the community ensures that no woman feels alone during her transformation, creating a sense of camaraderie and support among members.
Looking to the future, Alice envisions herself at the top of her career as an athlete, coach, and entrepreneur. She hopes to continue overcoming challenges and pushing boundaries, both for herself and for the women who follow her. Alice’s journey is not just about personal success; it’s about empowering others to break through their own limitations and achieve their fullest potential. As Bright & Fit continues to grow, Alice is excited about the future, which includes new projects such as a documentary about her life and more live events that will bring women together from all over the world.
Alice’s vision for the future of female leadership is clear: she believes that women can be everything they want to be. The limits imposed by society or environment are the only barriers to success, and these barriers can be broken. Women can be mothers, entrepreneurs, athletes, and everything in between. Stereotypes have no place in a world where women are free to define their own paths. Alice’s mission is to continue demonstrating this truth through her work, inspiring women everywhere to believe in their dreams and pursue them without hesitation.
As Alice’s influence continues to grow, she remains dedicated to making a meaningful impact on the lives of women around the world, helping them transform physically, mentally, and emotionally. Through Bright & Fit and her various initiatives, Alice is redefining the standards of fitness and wellness, making them more inclusive, accessible, and empowering than ever before. With her passion, determination, and vision, Alice Veglio is setting the stage for a future where women can achieve greatness in all aspects of their lives.
“My greatest ambition in my everyday life is to be able to make a concrete difference and make my effective contribution to the life of women.”
